March Madness: Pitching Edition

First, Let’s Introduce the Teams

Much like the NCAAs, we are talking about businesses that are in the early stages of their professional career.

  • Solution- Let’s be honest. The solution is the Duke of the pitching tournament. They have a legacy of success, and everyone loves a good, sleek solution with clear benefits.
  • Market Size- The market size comes with a strong trio of TAM, SAM, and SOM which we know can wow both users and investors.
  • Go-To-Market Strategy- With strong insights and indicators, the GTM has a clear line of operational and marketing insights that could take this business to the next level.
  • Business Model- The business model is the moneymaker, literally.
  • Financials- Strong and sturdy, the financials seem like they would be the seven foot guy standing under the hoop; however, under scrutiny, these analysis in an early stage venture can fall short.
  • Team- These are more than just the faces on a pitch deck because they are the individuals who put in the hours behind the scenes to make this product or service run smoothly.
  • Traction- The traction holds the linage of work you have completed towards your startup from surveys, user research, pilots, and soft launches. With these many little wins, they are the Kansas of the pitch.

Round One

Problem vs. Solution → Winner: Problem
Though the solution feels like it should be a clear standout, solving a real and validated issue for your customer is paramount, especially in pre-revenue or early revenue days. Businesses solve problems that people and companies pay to solve, and your solution should be agile enough to facilitate the users’ needs.

“Most investors admit that they invest in the people as much as the solution. Make sure they understand why you and your team are the right people to make this business a success.”

So let’s recap at the leaderboard:

Round Two

When we start to narrow the teams down, this is where the good elements fall short of the great.

Final Round




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Kaitlin Fritz

Kaitlin Fritz

Forbes 30U30 Entrepreneur | Enterprise Educator | Supported 400 founders in UK and Abroad | Podcaster | And believer in strong coffee, no code, and kindness.