Cardinal Sins of Pitch Slides

No one has time to read a book of slides.

If you have a three minute pitch and 30 slides, you may want to reconsider. Now there is no set number of slides per pitch, but these visuals are here to complement your startup story. The rhythm of them should follow a cadence as well.

Your startup is not a Big 4 consultancy.

A startup pitch deck should not be the same as a consulting deck (unless your startup is a consulting agency). These decks have very different purposes and audiences.

Please trial the doomed video ahead of time.

A video embedded in a slide can be a way to physically show your audience how your product or prototype works. It is a great way to leverage the power of the visual to showcase something that would be too complicated to explain in an image.

Do not mistake an investor deck with a pitch deck.

Investor decks and decks that are to be emailed to individuals are completely different than a pitch deck. With your pitch deck, your slides have you to facilitate, but over an email deck, everything must be scripted out on the slides themselves to provide this context.

Making the slides before the script.

I know we all can get very excited with the potential of Canva and design tools. But, if you immediately jump to slide design, it is like buying your furniture before purchasing the house.



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Kaitlin Fritz

Kaitlin Fritz

Forbes 30U30 Entrepreneur | Enterprise Educator | Supported 400 founders in UK and Abroad | Podcaster | And believer in strong coffee, no code, and kindness.